A Joyful Mess February 28, 2024Summery of our live chat with Mariia ArietteWritten by LC James Purvi Joshi didn’t set out to create a fragrance brand. There were no sleek pitches to venture capital...
Nirmohee - The Art of Letting Go March 25, 2023Nirmohee (निरमोहि) is a state of mind that has been celebrated by Indian sages for centuries. It is the art of letting go of our burdens, and undeserving attachments and finding...
Clean, Green & Niche May 19, 2022Some terms have a specific meaning and others have a general understanding. You aren't always going to look it up on Google and sometimes even that might not help a...
Remember Why You Started May 8, 2022I inherited the love for fragrances from her - my mum. She never splurged on beauty items much and wore no make-up on most days but she loved her sarees and...
How to wear your perfume and what to expect March 21, 2022Just like discovery about Dinosaurs, best fragrance wearing practices also keep changing with time but this is what we're recommending for 2022 : Apart from back of neck, we recommend...
PEOSYM December 2, 2021PEOSYM is an acronym for Personal Expression Of Stories, Yearning, and Memories. Pronounced as - pe·o·sim After a long search, trials, and errors, checking for existing brand names and even more...