A Joyful Mess
Summery of our live chat with Mariia ArietteWritten by LC James Purvi Joshi didn’t set out to create a fragrance brand. There were no sleek pitches to venture capital...
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Fragrances that feel. Stories that stay.
Inspired by personal narratives, daydreams, and the vibrant culture of Urban India,
our stories are told through sustainably sourced and artfully crafted fragrances.
Made with pride in Australia.
SLOW DOWN
Discovering the beauty in life’s simplest joys and the elegance of purposeful living.
Every moment offers a chance to pause, reflect, and reconnect with yourself. Here is a reminder to embrace presence and honour the stories that shape us.
Blog posts
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Nirmohee - The Art of Letting Go
Nirmohee (निरमोहि) is a state of mind that has been celebrated by Indian sages for centuries. It is the art of letting go of our burdens, and undeserving attachments and finding...
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Clean, Green & Niche
Some terms have a specific meaning and others have a general understanding. You aren't always going to look it up on Google and sometimes even that might not help a...
Acknowledgment
We acknowledge the Darramuragal people, the Traditional Custodians of the land on which we work. We honor their enduring connection to the land, sea, and community, and pay our respects to the Elders, past, present, and emerging. 🙏