A Joyful Mess
Summery of our live chat with Mariia ArietteWritten by LC James Purvi Joshi didn’t set out to create a fragrance brand. There were no sleek pitches to venture capital...
Inspired by personal experiences, daydreams, and the rich culture of Urban India, we tell our stories in vegan-friendly, sustainably sourced, and thoughtfully composed molecules.
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SLOW DOWN
Stay here for a while before you race to the next moment. Smell the flowers, spices, and wonder in the woods. For a moment, let yourself breathe without worrying about the next thing on an ever-growing list.
Blog posts
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Nirmohee - The Art of Letting Go
Nirmohee (निरमोहि) is a state of mind that has been celebrated by Indian sages for centuries. It is the art of letting go of our burdens, and undeserving attachments and finding...
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Clean, Green & Niche
Some terms have a specific meaning and others have a general understanding. You aren't always going to look it up on Google and sometimes even that might not help a...
Acknowledgment
We acknowledge the Darramuragal people, the Traditional Custodians of the land on which we work. We honor their enduring connection to the land, sea, and community, and pay our respects to the Elders, past, present, and emerging. 🙏