A Joyful Mess
Summery of our live chat with Mariia ArietteWritten by LC James Purvi Joshi didn’t set out to create a fragrance brand. There were no sleek pitches to venture capital...
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Make every breath count.
Inhale, exhale, and let the stories unfold in the air. Night, morning light, rain, a forgotten chair, old letters & new souls - everything has a distinct scent.
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SLOW DOWN
Stay here for a while before you race to the next moment. Smell the flowers, spices, and wonder in the woods. For a moment, let yourself breathe without worrying about the next thing on an ever-growing list.
Aromas and stories can transport you to places kept safe in memories or places that are yet to exist.
Blog posts
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Nirmohee - The Art of Letting Go
Nirmohee (निरमोहि) is a state of mind that has been celebrated by Indian sages for centuries. It is the art of letting go of our burdens, and undeserving attachments and finding...
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Clean, Green & Niche
Some terms have a specific meaning and others have a general understanding. You aren't always going to look it up on Google and sometimes even that might not help a...
